Environmental Impact — Reuse First

We are committed to reuse over recycling. By rescuing authentic luxury perfume bottles before they are discarded or melted down, we keep durable, high-quality glass in circulation longer. This sits at the top of the waste hierarchy and delivers outsized environmental benefits:

• Reduced demand for virgin glass — Producing new glass requires high-temperature melting (around 1,500°C) and significant raw material extraction (sand, soda ash, limestone). Every bottle we reissue avoids that energy and resource use.
• Lower carbon footprint — Reuse typically saves 70–90% more energy and emissions than recycling glass (which still requires re-melting and loses quality over cycles).
• Zero landfill from unfit bottles — Any bottle that cannot be authenticated or is damaged is responsibly sorted and sent to proper glass recycling streams so nothing ends up in landfill.

Since launch, we have rescued in excess of 200 bottles (updated monthly).
This has prevented approximately 40kg of glass waste and avoided the equivalent of 0.05 tonnes of CO₂ emissions (estimates based on industry averages; full methodology available on request).

Social Impact — Supporting Beauty Banks

We donate 5% of net profits from every sale to Beauty Banks, the UK charity fighting hygiene poverty.

Beauty Banks redistributes essential personal care and hygiene products — soap, shampoo, toothpaste, deodorant, sanitary items, and more, to people who cannot afford them. Through their network of over 1,500 partner organisations (food banks, shelters, women’s refuges, youth centres, schools, and community groups), they support health, dignity, confidence, and everyday wellbeing for thousands facing hardship.

Why Beauty Banks?
Hygiene poverty is hidden but widespread in the UK. Access to basic toiletries is not a given, especially for low-income families, people experiencing homelessness, refugees, domestic abuse survivors, and those in temporary accommodation. Beauty Banks bridges that gap with donated and purchased essentials, delivered with care and without judgement.

Every Scentfish bottle sold contributes directly to this work.

Transparency & Future Goals

We report impact quarterly on this page and via our newsletter:

• Number of bottles rescued
• Estimated environmental savings (waste diverted, CO₂ avoided)
• Funds donated to Beauty Banks
• Stories and stats from Beauty Banks showing real-world reach

Looking ahead, we aim to:

• Scale rescue volumes through more retail partnerships and public donations
• Track and publish precise lifecycle carbon savings
• Explore deeper collaborations with Beauty Banks (e.g., co-branded campaigns or product donations of safe overstock)